by prsavage
You may often hear people within the entertainment industry throw around the term “publicist” quite often. However, you may not have a clear understanding of what a publicist does for actors and other industry professionals.
Publicists serve as the “voices” of the clients they represent. They are responsible for communicating with the public, especially the media, on your behalf. Publicists are basically spokespeople who help build your popularity, and they often accomplish this through obtaining press coverage to create a favorable image for you.
Publicists can be of high value to actors, whether they are newly discovered faces or seasoned veterans. Not only will publicists promote you as an actor by distributing press releases and articles to relevant media contacts; they will also arrange interviews, guest appearances, TV and radio promotions, and special events to get your name out to the public. The best publicists blend traditional PR methods with social media so that you reach audiences both offline and online. This type of publicity can equate to more offers for acting roles and higher pay for jobs.
So next time someone mentions his or her “publicist,” you will know exactly what this person does. And once you feel you are ready to take your career to the next level, I recommend hiring a publicist of your own.
prsavage
